Herman Au Photography

My photo
Welcome to my blog! I'm a professional wedding photographer based in Los Angeles California. Follow my footsteps in turning my life long hobby into a career I love, and check out my latest work, newest products, teasers, and photography tutorials. I shoot in an unobtrusive photojournalistic style with an emphasis on natural and genuine emotions. You can find my portfolio on my website - http://www.hermanau.com.

Tuesday, January 27, 2009

New Website launched :-)

website_screenshot (by hermanau)

I've been trying to get organized the past few months. Knowing myself, sometimes my thoughts do scatter and at times I have trouble finishing up any major projects by myself. I've been writing down my open projects on a to-do list on my iphone, which I use every day to remind myself what I should be doing. It's working alright thus far, and I finally managed to get my new business card designed and printed with the help of Alvin. Then today, I finally decided to launch my new website in place of that old one I put together rather hastily. With a brand new logo, website, and business card, I'm hoping I can achieve new heights with my photography business as I continue to improve. :-)


Next on my list, I decided to completely redo my album design. After carefully reviewing the original design and the pricing, there are just too many changes I wanted to make and it would be much easier for me to do it all from scratch. Good news for those who have booked me for 2009, because they're getting free upgrades on their premium leather albums going form 8x8" to 10x10" for free. ;)


Then I'll be making several large prints and working for display, and that should get me better prepared when I'm hit with the next opportunity for bridal shows or other promotions. I haven't done ANY promotional work in 2008, and I should consider myself lucky to somehow managed to get all those jobs that I did.

Oh, and Happy Chinese New Year for those who celebrate it. =)

Friday, January 23, 2009


Well, there are several things planned in January 2009 that's pretty much on schedule at this point. First of all, I have a brand new re-designed business card with a new logo thanks to Alvin's generous help. The printing went pretty smoothly this time and I'm hoping this will help me define the identity of my photography business.


Then, next in line is a brand new flash website that I've been working on the past month or so. I found a musician who generously granted me to use his work as the background music, and everything including the portfolio and sample galleries are all going to be much easier for me to update. Everything is slowly taking shape and falling into the right places, and I'm hoping I get the keywords and site description right this time. I'm really not the business oriented type, and I haven't really done any forms of advertising so far. However, I'm really hoping I get it right this time, and make a good first impression for those who do drop by my site in the very near future. I'm a little tired of my old cards and site that kind of present my work in a somewhat negative way... :-)

Stay tuned... I'll be back soon, I promise!